How attractive is your business location from the outside? The kerb appeal of your business can put people off wanting to enter or even do business with you and can be extremely detrimental to your image.
Research indicates that a staggering 80% of potential customers are more likely to step into a new shop if the storefront is clean and inviting. This underscores the significant role that your business’s curb appeal plays in shaping customer perception. If this isn’t a compelling reason to enhance your commercial kerb appeal, what is?
Photo by Lisa from Pexels
The reality is if you want people to come through the doors, you need to make it more welcoming and pleasing, and your kerb appeal plays a massive part in doing just this. This post is going to dive into some effective ways you can improve how your business looks, well, from the kerb!
Clean It Up
Dirty windows and pavements outside are extremely off-putting, so at the least, you need to clean your windows, doors, building exteriors and even pathways outside, especially if you’re responsible for them. The cleaner it looks, the more people will pay attention and want to come and take a closer look. Layers of dirt and grime will make people think twice and cause them to keep on walking.
Repairs
Again, damage to any part of your building, be it your signage, any door accessories, broken glass, or even damaged flooring, can be a big no-no in terms of curb appeal, and it can drastically impact your footfall and your ability to get people in the door. Take a good look at everything and see if you need to carry out the repairs. It might be that you need commercial concrete repair, which involves fixing cracks, uneven surfaces, or other issues in your car parks or paths to your entrance; you might need to put a new pane of glass in the door, fix the broken light fixture above the sign, or even get a new sign entirely. Find this issue, fix it, and discover the difference it can make.
Add Plants
Plants are an extremely beneficial choice for improving kerb appea. From planters at the door with colourful flowers to hanging baskets with trailing vines, floral arrangements inside display windows, or even updating landscaping outside your building to include more greenery and flowers, there are multiple options, but if boosting curb appeal is important, plants and flowers are your key to success.
Window Displays
Window displays are an amazing way of capturing people’s attention; one small business uses the allure of their English bulldog snoozing in the sunny spot in their window to attract attention. However, other companies will mainly create displays of their goods or use window signage and decor to help them look more enticing. You can display offers, new product images, or anything you wish, but your windows must be used effectively to help you maximise kerb appeal.
Lights
Lighting is an amazing way to boost curb appeal, especially if you open after dark or want to add illumination for the long, dark winter months. Good lighting not only makes your business more visible and inviting, but it also enhances the overall aesthetic appeal. You can use spotlights on walls and above windows and doors; you can use LED strips under signs, sports lights, and designs; you can add security lighting to your premises; or you can add lighting to any structures outside and even plants and ornaments. It’s entirely up to you and the space you have outside to see and the look and feel you want to go for.