People may have expected blogs to have dropped in popularity in favour of YouTube commentaries, but the truth is that we’re reading blogs more than ever. Of course, if you’re looking to start your own blog, or want to improve one you’ve already started, then you need to think about why people are still visiting blogs so regularly. Well, it’s the same reason that most people read anything; because they want to be informed.
Studies have shown that online users are drawn to people who inform; those who inform on social media, for example, get way more followers than those who just tweet about themselves and their personal lives, as most social media users do. So it’s clear that people online are attracted to those who are good at informing them – and the more expertise they perceive a given person or blog to have, the more likely it is that they’ll visit and pay attention.
Through all of this, it becomes quite clear that having expertise in a particular subject, as well as being able to demonstrate that expertise, is a massive help when it comes to creating a blog that’s going to have an impact.
So we’re going to take a quick look at the three key areas you need to consider when it comes to building your reputation as an expert in order to attract more people to your blog!
Any true expert knows that their education is never over. There is always something new to learn – and the chances are that something you assume to be the case in a given subject is, in fact, erroneous. Experts seek more education not just so that they can prove their expertise with an academic qualification (though that’s pretty darn important), but so they can dispel misconceptions and improve their thinking power. For example, someone who wants to write a business blog can work towards deeper learning and a qualification with online MBA study. Something like this can boost your reputation significantly.
If you need help and advice on going back to study a qualification at college or university you can always ring the ucas helpline. They can provide advice on what to study and options available to you.
Content creation and sharing
If you don’t have a good amount of content that communicates your expertise to others, then you’re making a big mistake! A lot of graduates and those with professional experience in the field may resent the idea of writing for free – after all, the expertise was hard-earned! – but this is essential to working your way up the ladder when it comes to blogging. If you don’t have content online, then you’ll have a hard time convincing people that your writing is worth paying for! You should also ensure you share specialist content over social media.
People who are experts in their field are often followed by other experts in their field. If they’re not, then this can create a bit of a negative image! Networking is often underestimated when it comes to displaying expertise, but those strong connections are vital for both increasing your prestige and educating yourself even further. After all, building connections with other experts should have the result of helping you learn even more about your field from them. You should also ensure you’re networking with people in other similar fields.
What tips do you have to attract people to your blog? As always I love to read your thoughts.
Thanks for stopping by today.
*This is a collaborative post