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The more you enjoy your hobbies and pastimes, the better you become at them. When your hobby is something creative; whether it’s baking, illustration, or perhaps your photography skills have reached new levels after the new camera you received for Christmas, your expertise and passion will grow the more you do it. If friends and family are starting to compliment your work (without being prompted), then maybe it’s time to consider the possibility that you could make some money from doing what you love. You could try blogging, like I have and find an SEO expert to help you to get to the top of your game.
It may seem a little scary; but the only way you’ll know if people will pay for what you’re making is to get your stuff out there for the public to see, try and, fingers crossed, buy. A friendly place to start is local markets and fayres; maybe your child’s school is throwing a summer fete, or there’s a weekly street market in your hometown. Don’t be afraid to enquire about the cost of a stall, and sign up (it’s now or never). Charity bake sales (presuming you bake) are another way to serve up your delights to the public to gauge a reaction and to introduce people to whom you are and what you do.
It’s always a good idea to be set up on at least one social media account, so that anyone who’s interested in finding out more about what you’re selling has a point of contact. Image-based social media, like Instagram and Pinterest, are perfect for showing off your craft, especially if you’re an illustrator or seamstress. You’ll also find a (mostly) friendly community of people on social media who are creating similar things to you; start talking to them, you might be surprised how much help you can gain. If a “meetup” is being organised, try and make it; they are an excellent way to network and, if you’re able to get a babysitter, it’ll be a child-free day for you.
Image via PEXELS
Build Up Your Portfolio
Building your portfolio just means keep at it. Take pictures and record what you’re are making regularly; it’s a great way for you and other people to see how you’ve developed and how capable you are (be confident; you’ve totally got this). The more you get your cakes, cards, or knitwear up online, the more of a brand identity you’re going to build up, and people will start following you because they know and appreciate what they’re likely to see. Try and keep your social media names as similar as possible, and if you’ve been recording what you’re up to on a blog (all the best people do), try to find a suitable domain name with Wizz, so that your online presence becomes stronger and you’ll be easier to find.
Keep posting and sharing what you do across all your online outlets, and your name, or brand name, will end up being associated with what you create more and more. Your portfolio of work will also start expanding, especially now you’re out there physically and online; which will hopefully have a snowball effect when it comes to selling your items (hooray, it’s happening).
Image via Stokpic
Be As Consistent As Possible
It can be so difficult to be consistent when it comes to creating, sharing and (hopefully) selling items, especially when you have a million other jobs to do and other human beings to keep alive. However, if you set yourself realistic weekly or monthly goals, and can tick everything off your creative list, you will strengthen your small business and its appeal.
Again social media can help you out here, because if there is just no way you’re able to bake a Victoria Sponge this week, then you can still post something online. Perhaps a “throwback Thursday”, or even write a rant on your blog, about how little time you’ve had and why. People are visiting you online because they like what you have to share; so being honest will only increase a relatable element to your business. For more ideas on how social media can help to build your business, take a look here: http://www.bytestart.co.uk/small-business-social-media-start-tips.html.
I hope this post has given you some ideas. Thanks for stopping by today.
*This is a collaborative post