When you have decided to branch out on your own and start your own business, it’s an exciting time. You have so many ideas and you are working hard to put them all into action. As such, it can sometimes be difficult to know where to start, what to work on next and what your priorities should be. There are only so many hours in the day! Which is why today we are sharing our 7 tips for your startup business, offering you a few ways to give your business a boost.
Ensure that you have a clear vision
If you are just starting out, you have probably hammered out exactly what your business is all about. It is worth writing this vision down and referring back to it regularly to keep yourself on track and motivated through these first months.
Think about why you are doing this, what you hope to achieve, your business values and ethos, your target demographic and the returns that you want to see. Keep this to hand and make a point of holding a monthly review to ensure that you are still on track.
Now that you are doing it and you are all set up, you need to tell everyone. And yes, we do mean everyone. You just never know where your next client might come from and there are no marketing strategies as powerful and effective as word of mouth.
Tell your friends and family, chat with your neighbours and pop it on your personal social media statuses. Get yourself some business cards and always carry them with you as opportunities to network can present themselves at any time.
Give yourself some structure
Startup businesses are often run from home. This is brilliant as it offers you lots of flexibility and means no long commute or losing time travelling daily. The downside is that it can be easy for home and work life to merge completely into one.
Your first step is to create a work area. Ideally, this will be a whole room, but if that’s just not possible, clear away a corner of a room and this is now your workplace. The benefit of doing this is that you will then be able to set yourself up with everything that you need ready and in place, without having to find everything you need before you work each day. It will also mean that as soon as you get there, you are getting into your work zone.
Now that you have a place to go each day, you need to decide on your business hours. This is crucial if you want to have a shot of having at least some sort of work-life balance. Once you have decided on them, make sure that you are there at your desk each day at that time and make an effort to finish work on time.
Make life easy for your customers
Your customers are going to be at the heart of your business, so you need to do all that you can to keep them happy and coming back for more.
Whether you work out that you need to use a direct debit mandate template or create the option to book directly with you on your website, once you have spotted that you could be offering a better, easier service, then get it organised as quickly as you can. Everything that you do should be with a view to making it easier for customers to buy from you.
Get a handle on social media
Having social media channels can really give your startup business a boost. You need to ensure that you understand how to use them, from creating a Facebook ad to designing a pin-worthy image. We know that working all of this out can be time-consuming and can feel almost like a full-time business in itself, so take things step by step so you don’t end of getting overwhelmed and abandoning it entirely.
Take a look around you, what are other businesses in your niche doing on social media? What’s working for them, what sort of interaction are they getting? This will give you a useful steer on where you are best to start working.
Choose just one or two social media platforms initially, as this should be manageable and allow you to work on creating content and keeping the channel updated regularly. It is far better to only have one active social media channel than 5 inactive ones, so master one and then either stick with it or try one more. Take it steadily and you should be able to utilise it effectively.
Ask for feedback regularly
Before you started up, you probably carried out some market research. You might have chatted to friends and family to gather their thoughts initially and then moved out into the market and conducted surveys and meetings with potential customers. This will undoubtedly have given you a great start, helping you to shape your startup business.
Now that you are up and running, do keep this up. You need to continue to chat with your customers and ask for feedback from them. Do make use of customer satisfaction surveys regularly and use all constructive criticism to make any appropriate changes and keep on driving your business forward.
Utilise the experts whenever you need to
Working for yourself can be quite isolating at times. You feel like you need to have everything figured out and sorted from day one, and we are here to tell you that that is just not possible.
You will want to concentrate on your startup business proposition and delivering to your customers. Which means that in order to get everything done, you are going to need to rely on others and get the experts in from time to time.
We would suggest that you might need to utilise accountants, IT professionals to create and potentially run your website, and maybe a graphic designer to help you with your branding. You might then need to seek help from others with a more specialist knowledge of your industry.
Thanks for stopping by today, I hope you’ve enjoyed this post.