Is Content Cluster Strategy a Good Fit for Your Blog in 2020?

One of the biggest challenges of running a blog is finding the right topics that speak to the audience. You do not only have to attract them to your blog in general. You should also offer valuable content to make them stay. 

The first step to achieving this is mapping out a clear content plan that can bring about benefits in the long run. The optimization strategies might vary. However, the underlying strength of any blog comes from the quality of its content. 

At times, you need to spend days or hours on original article ideas that can truly elevate your game. Sometimes it’s just easier to go to your search tab and type to find the professionals who can do it for you. If you are looking to revamp your content strategy on your own, this article will show how to use content clusters to benefit your business.

Is Content Cluster Strategy a Good Fit for Your Blog in 2020?
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What Is Content Cluster?

Imagine that you are seeking the best ways to optimize your blog. You happen to find a long article with a detailed step-by-step guide on how to optimize content. There are also several inbound links that bring added value. These could be in the form of subtopics, case studies, and such. What you have encountered here is a content cluster. 

The basic idea of a content cluster is that there is one pillar topic around which there are several other related pages. They offer a broader exploration of the subject, giving you an in-depth analysis of the topic. What it essentially does is broadening your knowledge on the topic. Usually, the audience gets impressed by such a comprehensive approach.

As the search engines are always looking for authoritative content, it will signal that you are an expert in the niche as well. The semantic keywords will be detected, which in turn will boost your SERP. 

How to Use Content Clusters for Your Blog?

The answer is simple. Pick a topic that is relevant to your blog niche and expand on it with multiple posts. You might be thinking that this option has already been exhausted. 

That is why you need to take a hard look at your blog and do a content audit. It will help you decide whether your posts have been getting attention or whether you need to come up with a new niche altogether. Here are the steps that you can take.

Step 1: Identify Your Blog’s Relevant Topics

This might require you to read or at least note the titles of all your previous materials. However daunting, the process is worth it. It is good to know what you have already, and how you can improve. If there is some evergreen content, then you can do an update and make the articles as good as new. 

Step 2: Create Content Maps

If you have found a post or topic worth further exploring, then it is time to get creative. Remember that it is not necessary that you stick to your current niche itself. There is no harm in venturing out to new fields, as long as you can offer value to the audience. So if you have been looking for ways to diverge your niche, a content cluster might be the best approach. 

Content clusters can be compared to flow charts or mind maps. One idea could be connected to one or more posts, and each subtopic could further have more connections. For instance, you have decided on home decor as your pillar topic. You can write on topics such as interior lighting, wallpapers, plants, colour palettes, and more. 

All you need to do at this stage is note down any idea that is remotely connected to the central topic. 

Step 3: Do Keyword Research 

Probably, the main reason for coming up with content clusters is to enhance your SEO. To do that, you need to identify keywords associated with your niche. You can also do a reverse search on your pillar post to figure out search trends. Also, keywords can inspire you for some more subtopics. 

Step 4: Build the Content Cluster

Now you have all the elements to proceed. As a blogger, you already know how to organically include your keywords and create content that appeals to your audience. Focus on high-quality content, with 2000 words or more per article. The more you dig into the subject, the more authentic it would seem. 

You only need to ensure that you are crosslinking to all your supplementary content. Make sure to update all pages while you are uploading new content.

Build the Content Cluster
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Can Content Clusters Boost Your Traffic in 2020?

Content clusters can have a significant impact on your organic traffic in 2020. Not every one of your articles may rank on page one, but sure enough, they will get traffic through the links. 

It might take a while to get results, but your investment will certainly pay off.

Thanks for stopping by today, I hope you’ve enjoyed this post.

rachel bustin
Thank you for sharing

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