If you want to get more people reading your blog, ranking well on search engines is so important. When people do a search online, they rarely go beyond the first page of results and most people will pick one of the top three results. That means that if you don’t appear on the first page, you will struggle to get readers. Although you can find more readers by promoting yourself on social media, you will not be able to grow your following in a meaningful way unless you rank well on search engines. If your blog posts are not appearing on the first page of search results, here are a few things you can try to get your blog on the first page.
Perform An SEO Audit
SEO or search engine optimization is the process by which you improve your rankings and it is incredibly complicated. However, there are still ways to improve your SEO without paying a professional. The first thing that you should do is perform an SEO audit (click here for a great free website audit service). This will give you an idea of why your blog is not performing well on search engines so you can start putting a plan in place to fix it.
Pick The Right Keywords
Keywords are one of the most important things when you are trying to climb the search engine rankings. If your blog posts contain all of the right keywords that people are likely to search, your post will rank better. For example, if you are writing a post about parenting, you should use keywords, like parenting and kids, but you also need to be more specific. If your post is about choosing a school, for example, pick keywords like the best school, finding a school etc. It’s not enough to know what keywords you are targeting – you also need to know how to use keywords in your posts. Always make sure that you include a lot of relevant keywords, but make sure that they are placed in the text naturally and you don’t pack too many in because you may be penalized for this.
Links And Shares
If a lot of people link back to your posts and share them on social media, that tells the search engine that it’s a great piece of content and it will appear higher on the search results. The best way to get people to link back to your blog is to write amazing content, but you should also look into guest posting and collaborating with other bloggers. If you want people to share your content, quality is important but you also need to make sure that you use plenty of good quality images and videos because visual content tends to get more shares. If you have old pieces of content that were very popular, you should consider repurposing them and posting them again, so you can get more shares on social media. You also need to make sharing easy for your readers by putting social media share buttons at the bottom of all of your posts, and make sure to ask people to like and share as well.
If you follow these simple tips, you can get your blog posts on the first page of the search results and grow your following.
Thanks for stopping by today, I hope you’ve enjoyed this post.