Starting a home business is easier than it’s ever been before. Bloggers and influencers are making successful incomes, people are selling their own crafts and creations on online sales platforms, or from their own websites, and others are offering their services and skills online. Other home businesses work in the real world, people might use the internet to grow, but their actual services are based in the real world, interacting with people in or out of the home.
Some of these businesses do exceptionally well. They become global brands, or their owners achieve a level of fame. Others struggle to break through and make more than a little profit. There are certainly advantages to so many home businesses starting up. But there are also disadvantages. One of these is that it’s harder to get taken seriously. With so many home businesses and the sense that anyone can do it, it’s hard to know who to take seriously, and which companies are the real thing.
If you have put a lot of effort, time and money into getting started, you won’t want customers, clients and the wider business community to think of you as a joke, or worse, not think about you at all. You’ll want potential customers and competitors to look at you as a serious business. One that they can trust and support, and one that is worth getting involved in. Let’s take a look at some of the most effective ways to get your home business taken seriously.
Send More Professional Emails
If you are still sending your emails from your old Hotmail email account, it’s time to make a change. Many of us set up our first email when we’re in our early teens. We want something that sounds fun and reflects our personality. We don’t consider that we might one day use it for business. Getting email hosting for your business and starting to use a professional email address is the first step to getting taken more seriously.
Then, once you’ve changed your email address, start to consider the content more carefully. Word your emails professionally, and their readers will take you more seriously. This guide from Justlearn will give you lots of pointers for setting up that first important email and beyond.
Use Business Social Media Accounts
Social media is a wonderful way to grow your business and get to know your customers. In the early days, you might experiment with promoting your company on your preexisting social media accounts, and it’s fair to say that your friends and family will make up a large percentage of your early customers. But, you should swap to separate accounts as early as you can. Having business accounts keeps your private life separate, and helps to protect you and your family. It also makes your business look like a more serious enterprise.
Take Yourself Seriously
Other people will never take you seriously if you don’t take yourself seriously. Many of us are guilty of being shy when we start out. We’re not always very good at shouting about our businesses or putting ourselves forward. We’re scared of rejection, and we worry about what other people will think.
If you want to be taken seriously, you need to act confidently and start seeing yourself as a professional.
Know Your Business
Another critical aspect of getting taken seriously is knowing your business. People are bound to question a new company. They’ll want to know more about your services and your beliefs, and you should be able to answer their questions and talk about your business with passion.
Knowing more about your business also has the advantage of making you feel more confident. Learn as much as you can about your business and all of the different aspects of it. You don’t need to be an expert in all areas, but you should take the time to learn what you can.
Don’t Neglect Networking
Networking is a great way to get taken seriously. It’s also an excellent chance to talk about your business, to share your passion, to learn from others, and to make some crucial connections.
Don’t be scared to network, even in the early days. Attend networking events and dinners, take your business to trade shows, and spend time getting to know other business owners. They’ll soon start to think of you as one of them, even before you begin to think of yourself in this way.
Consider Your Appearance
One of the benefits of working from home is that you can lay about working in your PJs if you want to. But, you may want to smarten yourself up for important meetings and even video calls and client lunches. Look like a professional business person, and you’ll get your home business taken seriously.
Here are more flexible ways to work, especially helpful when you have children.
Thanks for stopping by today, I hope you’ve enjoyed this post.