To make it in the organic search world, a site’s domain authority, or DA, is a crucial element to improving performance.
Originally DA was coined by Moz, one of the most prolific SEO software suppliers in the world, to determine how trustworthy and relevant websites were to their subject matter.
It also serves as a pointer to those wanting to improve their DA over time, and it can be a lengthy process, but it can be easier with these top tips provided by this SEO agency based in Hertfordshire.
Best practices for SEO
One of the biggest determiners of your domain authority is your overall SEO performance. Do you include relevant keywords within your content? How long is your content on average? Do you include links to other blogs on your site? These small changes will impact your on-page SEO, as well as ensuring you have unique meta descriptions for each page and including content that will make users read on.
Domain age and quality
If your website is relatively new and fresh then it will take a short while for keywords to be picked up by search engines. If this is the case, don’t feel disheartened if your website isn’t ranking for the right keywords straight away!
Allowing a domain to age will bring its own series of unique keywords based on what it has determined your website is about. So while your domain ages it’s the perfect time to make sure your website is relevant and has the right level of intent for users.
If your website talks about vegan recipes when it also includes meat-orientated recipes, this could confuse search engines into thinking what your website is exactly about. Make sure the subjects you blog about are within the same or related subjects.
Monitor for bad links
Every website wants backlinks to improve their DA – this is a link from one website to another. The higher the DA of the site linking to you, the better the chances are of your site to also improve its DA. Bad links pointing to your website could be reducing your DA without you even realising. Using Google Search Console, you can submit files that include domains you want to disavow – this essentially removes links that are pointing to your site.
Keeping your website clean, relevant, and packed with content and keywords will allow your website to grow in domain authority over time and get you the traffic and clicks you deserve.
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*This is a collaborative post