You don’t need a snazzy website or an expensive theme to write a successful blog, but it does help to have at least the basics of a good blog design. A well thought out blog design can help readers find your posts, draw their attention to the areas you want them to view and can ultimately improve their experience, meaning they will come back again and again, improving your blog statistics and making you more appealing to potential collaborators. So what should you try to include in a good blog design?
Here are just 7 things you should consider when designing your blog, but of course, what makes blogging so diverse is that everyone is a little different.
1. Include a search bar
There’s nothing more infuriating for a reader than having to scroll through pages and pages of posts to find the one that they want to read. Including a small search bar makes it easy for people to find what they’re looking for and will increase the chance of them browsing more than one post. It needn’t be a big feature, just a little search icon or a small search box either in the sidebar is more than sufficient.
2. Have an easy to navigate menu
If you blog about multiple topics then an easy to navigate menu, usually the main header menu that will sit at the top of your blog. It will help to categorize your posts and allow visitors to your site to choose the area they are interested in. Most blog menus work through the categorization of your posts, meaning that you can have a post sit under multiple categories and under multiple parts of your menu.
3. Don’t display full posts on the home page or categories pages
Most blog themes display a short summary of your blog posts, perhaps the first 5 lines, on the home and menu pages and then the full post will display when you open the blog post. However, some themes display each blog post in full on both the home and menu pages, meaning that visitors must scroll through multiple whole posts if they want to see what else you have written. This can be off-putting if people are browsing titles for something to read as it means they have to do a lot of scrolling. Try to stick to summaries on your main pages and encourage readers to open posts to view the rest of the content.
4. Ensure your blog is optimised on mobile
More and more online activity is being conducted through mobile and if your website design is not optimised for smaller mobile screen sizes it can be impossible to read, causing high bounce rates and poor user experience. Ensure that your theme and design is optimised across all devices, you can check it yourself from your phone to see how it will look.
5. Stick to a simple font
It can be tempting to opt for a pretty, handwriting style font for your blog but the more complex the font the harder it can be for some people to read. Use stylistic fonts for headers and keep a more simple font for the body of your blog text, this will be more reader-friendly and will keep your posts looking neat and tidy.
6. Find a colour palette and stick to it
Using too many colours can make your blog look confusing, find a colour palette you like with 2-3 colours and then stick to this throughout your design. A good rule of thumb is to have a primary colour, an accent colour and a call to action colour. Also, be mindful of the colour font you use, some blogs use very pale font colours which can be difficult to read.
7. Incorporate high-quality images
A picture tells a thousand words, and blogs with images often do better than textual blogs alone. if your blog incorporates lots of imagery be sure to weave this into your blog design – keep the quality of your images high but try to keep the file sizes small so as to minimise the loading time of your web pages. If you have an active Instagram account it’s also handy to include this on your blog so that people can follow you on both platforms.
8. Link to your social media
Most bloggers are active on more than one platform, be it Twitter, Facebook, Instagram or Youtube – if you’re trying to build your audiences it’s important to make it clear where your readers can go if they want to follow you. Include clear social media icons on your home page and share icons on your post pages to make the most out of social media.
Thanks for stopping by today, I hope you’ve enjoyed this post.
*This is a collaborative post