Today is International Women’s Day. It’s a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating women’s equality, it’s aim is to help nations worldwide eliminate discrimination against women. Here is the story of Evelyn Kossak, an inspiring female entrepreneur behind the women’s beauty brand Jolen.
The story of Jolen began in 1947 in New York. A 27 year old Evelyn Kossak noticed that she and her friends had unwanted facial hair but they couldn’t find any products for sorting it out. Evelyn and her husband John who was a chemical engineer started researching and developing a formula in their kitchen.
For the first 10 years, Jolen was used by family and friends and selling from home through magazine ads.
In 1958, whilst living in Boston, Evelyn took the product to Filene’s Department Store. She convinced the manager to give her a chance to sell it on the floor and if it sold they would stock it. Evelyn took this challenge on and smashed it. This was the start of Jolen Creme Bleach being sold in shops.
Although John and Evelyn Kossak created the Jolen formula together, it was Evelyn who did all of the positioning, the packaging design, magazine advertising and managed the sales and manufacturing of the product. She was the key holder of the brand image and the owner of the brand’s heart and soul.
By 1964 sales were strong so a factory was opened, and now 20 people are working in the US operation. Jolen has distributors in over 30 countries.
Evelyn Kossak retired from active duty in 2015 at 95 years of age. But to this day, at 98 years old, she is still being consulted on marketing and advertising ideas, proving that she really is an incredible CEO of our time.
The campaign theme for International Women’s Day 2020 is #EachforEqual
To celebrate the story of Evelyn Kossak on International Women’s Day I have a Jolen giveaway. You can win these Jolen Creme Bleach products shown below.
- Jolen Creme Bleach – Original Formula
- Jolen Creme Bleach – Mild Formula plus Aloe Vera
Jolen products are available from Boots, Superdrug, Amazon, and all good chemists.
All you have to do to enter is complete the Gleam widget below.
Good Luck!Win Jolen Creme Bleach Beauty Products
The giveaway ends 23:59 22nd March 2020
The prize is non-transferable and no cash alternative will be offered. The winner will be selected at random via gleam from all valid entries and be notified by email within 7 days. The winner will have 28 days to respond with a name and delivery address before a new winner is selected. Open to all UK entrants aged 18 or over only. Facebook and Twitter are in no way associated with the giveaways. Any personal data given as part of the competition entry’s is used for this purpose only and will not be shared with third parties. Please allow 28 days for delivery of the prize.
By entering the competition you agree to your first name and surname initial published on the competition widget if you are the winner.
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You can check out my other competitions here.
Thanks for stopping by today, I hope you’ve enjoyed this post.