Why Communication Is Key For Good Business

Launching your very own startup is a thrilling, yet daunting time. You will have waved goodbye to your full-time job, excellent promotion prospects and steady wage in return for the opportunity to follow your own passion in an effort to make money. Working from home can be a great way to limit your overheads in the early days of your business formation. However, embarking on this way of working can be isolating. This is why communication is vital in ensuring that your new startup becomes a thriving money-making venture. Take a look at why communication is key for good business.

Why Communication Is Key For Good Business
Photo by Will Francis on Unsplash

Social Media

Facebook, Twitter, and Instagram are the online platforms that encompass the millennial’s communication methods of choice. Forget picking up the phone, email campaigns and snail mail, human beings now unlock their smartphones or tablets with a fingerprint and venture onto their social media accounts. These are no longer solely for personal use. Businesses across the globe are now utilizing social media as the ideal way to communicate with their customer bases. If you post a link to your business blog, customers may respond with shares and comments. This is when you need to respond promptly and by using a less formal corporate tone.

Social media is a public forum with comments for all to see. Don’t let a complaint or query linger in the ether without a response from you. This makes you look unprofessional and unwilling to put your potential customers first. Respond in a timely manner, and encourage shares and retweets at every opportunity to maximize your online presence.

B2B Communication

Working from home is isolating. There is no longer the office banter and camaraderie with colleagues to enjoy. This can be a bit of a culture shock. However, this shouldn’t limit your ability to communicate with other businesses and network with potential suppliers and clients. Consider employing the services of eFax, a platform that allows you to send faxes via email and to mobile devices. Set up Whatsapp groups with fellow local entrepreneurs. Follow relevant businesses and potential clients on Twitter. It’s vital that you can utilize every communication channel that you can to save you from becoming isolated. Being present and visible through your communication capability is vital to be successful.

Face To Face

Don’t be afraid of organizing old school face to face meetings especially initially. While WebEx and Skype has its place, there is no replacement for shaking hands with a potential colleague. This can create a more meaningful professional bond and can lead to a more fruitful working relationship. 

To save money, don’t take a flight to a two-hour meeting. This is excessive and means that you might lose vital hours that could be spent on more pressing issues. The twenty-first century allows for easy communication with potential business contacts through WiFi-enabled connectivity.

Being an entrepreneur isn’t for the faint-hearted. However, by following this guide, you can communicate successfully for the benefit of your isness.

Thanks for stopping by today, I hope you’ve enjoyed this post, remember communication is key.

rachel bustin


*This is a collaborative post

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