A corporate event is a broad term that is used as a collective for those events that involve official business events. There are many different kinds of corporate events, including conferences, seminars, team-buildings, annual general meetings, staff briefs, board meetings, etc. Sometimes what differentiates one from another is a very fine line that it may be easy to confuse you. Therefore, to understand this deeply, you will need to go through the fundamentals of corporate events. For more inquires visit us at Evengo.
Due to these complexities, it isn’t straightforward to tell for sure if you were given the mantle to plan for a particular event, that you will pull it off without the help of a professional planner. Needless to say that corporate event planning should never have room for error. So, if you think you can use a hand in planning, then you can visit this website to hire an entertainment specialist to help you with this task. This post will, however, divulge more on different types of corporate events and discuss in detail where the differences emerge.
Conferences provide a platform for the same industry players to meet and network. It is also a learning opportunity for those in attendance as new information is shared on a common or specified topic of discussion, say global warming in the hospitality industry. Also, the industry players could arrange a conference to discuss the future opportunities in the industry as well as projections for the next financial year.
Conferences work to bring together diverse people from all over the industry with similar interests in one concentrated area. From here, the learning will be taking place simultaneously in different lecture rooms. The seasoned and industry professionals give lectures on the selected topic giving the attendees the liberty to choose their priority lessons to attend.
Conferences are usually held for a limited amount of time, therefore, giving the players a limited opportunity and rare chances to meet and interact with each other for those otherwise busy shareholders. It isn’t very easy for people to meet, especially from the same industry since there is always a place you should be. Conferences give you the opportunity and place to meet and exchange a few pleasantries as well as ideas with that professional you always looked to get in touch with.
An ideal conference starts with a keynote speech from dignitaries or invited the chief speaker before embarking on the business of the period. The speaker may or may not be an industry professional. For example, the ambassador can be invited to give a keynote speech in a conference involving software developers.
Due to its vast involvement, conferences usually have significant entourage involvements meaning, many people from all parts of the globe are likely to be in attendance. Therefore, such events are held at hotels with large bed capacities since the event is not a 24-hour-or-less event. This serves to minimize flights and transportations time to maximize networking and learning. Key factors to consider are the accommodations, coordination of the speakers, transportation, directions, and venue bookings. The chosen venue should have catering services as part of the package to prevent time wasted looking for food elsewhere.
This is a close call to conferences with some common similarities between them. For instance, both provide opportunities to the same industry players to benefit from the knowledge of another.
The slight difference, however, is that in seminars, the speaker is one. And the attendees are concentrated in one room for the entire session. In other words, the flow of information in seminars is unidirectional. Therefore, there is limited choice and tends to be shorter or brief. They can be limited to a maximum of 36 to 48 hours.
These are activities organized internally in the organization with an aim to improve employee confidence, morale, togetherness, and, ultimately, teamwork.
The activities are supposed to be fun with games such as scavenger and treasure hunts. The employees are given an opportunity to work as a team to accomplish a certain task in the established time. The activities can range from sports competitions, puzzles, riddles, etc.
Team building exercises are goal-based activities. Therefore, what you indulge in should be a reflection of what you are trying to achieve. It is a, however, important top note that the activities should also be of common interest from the employees. Additionally, since the employees will hate using their precious weekend time to go for office activities like team building, the events are usually arranged during office hours and take less than a day.
Trade shows and trade expos
These are exhibition events. They are large scale shows that are aimed to showcase goods and services, reach new markets, or connect with suppliers. Usually, the host of the expo intends to show that they are industry leaders in the line of business they are exhibiting.
This is an in-house corporate event where the employees are invited to join in on an executive retreat as an incentive of appreciation for a good job or improvement. The event is an in-house initiative, but it is usually organized and held at appealing locations such as luxury hotels or tourist locations. The event can also be utilized to lay down plans for the next fiscal year.
Product launches are events or a series of events held by the company or the marketing department to be specific with the aim of increasing the hype around a new product of the company. The net effect is that it will get a massive market response.
In these activities, the usual target is the consumer; therefore, they are the crucial guests in these events.
Launch events go well when there is media coverage so that a wider market is established. Also, it involves mass giveaways in a move to promote the product.
The bottom line
As earlier indicated, there are many more examples of corporate events. This article just gives you a head start of the few and most common ones. However, there are more common events that happen in and out of offices; they include board meetings, end year functions, golf events, and corporate dinners, among many more. Some have a clear differentiation from another, such as the intention and objective. However, some such as seminars and conferences or end year activities and executive retreats share a lot in common, with a thin line to distinguish them.
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