Regardless of what your business sells, it’s so important that you have an effective digital marketing strategy in place. Online marketing allows you to reach so many potential customers, and it’s an incredibly cost-effective strategy. Social media marketing is a huge part of your digital marketing strategy and it’s important that you know how to do it right. However, social media isn’t the only important aspect of digital marketing, and it’s important that you make use of online ads as well.
A good online ad, placed on the right site, can direct a lot of traffic to your site. If you design the ad in the right way and make sure that it reaches the right people, you will get a lot of qualified leads and you should see a big increase in your conversion rate. Unfortunately, a lot of businesses don’t really know how to make the most of online ads, and this leads them to believe that they are not effective. However, if you follow these simple tips, you can create online ads that drive a lot of traffic to your website.
Place Them On The Right Sites
The biggest mistake that people make with online ads is not placing them on the right sites. You can spend as long as you like designing the perfect ad, but it won’t make any difference unless you are placing it on sites that are visited by your target audience. The best way to make sure that your ads appear in the right places is to use a media buying service. They will help you to place ads on a variety of different platforms, so you can extend your reach and, most importantly, reach the right people. There are plenty of media buying services out there but some offer a much better service than others, like Taboola and Outbrain, for example. If you look at this Taboola vs Outbrain comparison, you can see how they compare with one another and some of the other big media buying companies. If you can find a media buying service that works for your business, you will find that your online ads are far more effective.
Have A Clear Goal
Even if you do place your ads on the right sites, that doesn’t guarantee success. Another big mistake that people make is creating ads that don’t have a clear goal. If you just create a general banner with your business name and some vague statements about how great your products are, that doesn’t really inspire people. It’s important that you have a clear goal if you want people to click your ads. For example, are you trying to push a new product or maybe a product that hasn’t been selling as well recently? Perhaps you have a sale on and you want to use it to attract some new customers? Whatever your goals are, it’s vital that you know what you are trying to achieve before you start designing your online ads.
Do Your Market Research
If you are going to design an effective online ad, it’s vital that you do your market research. Different demographics respond well to different kinds of ads, and it’s important that you have a clear picture of exactly who you are trying to reach with your online ads. For example, is your target audience young working professionals, older people, or families? What is the main selling point of your product? By doing your market research, you will not only work out how best to design your ads so they resonate with the right people but you will also determine which sites are best for placing your ads.
When you are conducting market research, it’s important that you consider the everyday problems that your customers have. An ad that focuses on price or features is not that inspiring unless you are advertising a specific discount. Instead, you should be highlighting a common problem and offering a solution in the form of a product or service. This is what will get people to click on the ad and visit your site, and then they will start browsing products and looking at the features and the price etc.
Include A Call To Action
If you want people to click on your ads, you need to include a clear call to action. Potential customers need a clear reason to click the ad, and there are a number of ways to do that. Offering a solution to a problem is a clear call to action because the customer knows that if they want a solution, they need to click the ad and explore the product. If you are advertising an offer that you are running, you can include a countdown clock to create a sense of urgency. However, it’s important that you keep your message short and to the point, so it catches people’s eye and inspires them to act quickly. Any more than a sentence or two is too long.
Always Optimize For Mobile
Over 50% of online traffic comes from mobile devices, which is why it’s so important that you optimize your ads for mobile. If your online ads do not display well on a mobile device, the message is not clear to potential customers. You may also have an issue with links that are ineffective, so even if people do click the ad, they won’t get through to your site. It’s a mistake to assume that an ad will display well on a mobile device because it works well on a desktop. It’s important that you invest some extra money to ensure that you have mobile-specific ads, otherwise, you will miss out on a lot of potential customers.
Many businesses ignore online ads in favor of social media marketing because they think that it is more effective, but that is not the case. As long as you get them right, online ads can be a very effective way to drive traffic to your site and boost sales. Just make sure to follow the tips on this list and you can create online ads that help to grow your business.
Thanks for stopping by today, I hope you’ve enjoyed this post.
*This is a collaborative post