It’s tempting to think that you are the most important person in your business, but that’s not the case. The most important people are your customers. Without them, there is no company, no successful company, anyway. So it’s in the interest of everyone — your business and your customers — if you find ways to connect with them on a deeper level. In this blog, we’ll take a look at a few tried and tested actions and tips that’ll help to bring you closer to your customers. Connect with your customers will bring a happy and healthy relationship for both parties.
How Are You Helping Them?
First thing’s first: it’s always best to run your company with the view of, ‘how are we helping your customers?’ Many business owners try to run their venture by simply projecting what they want to do, or by doing things that they think will bring in more revenue. But don’t think in these terms — if you can connect with your customers, then the money will naturally flow. One simple way to deepen your thoughts on this level is to think about the problems that your customers have, and what you can do to help alleviate those problems.
You’ll know from your personal life just how much more connected you feel when everything’s running smoothly and in sync. Aren’t you closer to your friends and family when it feels like you’re on the same page, and there’s nothing disturbing what you’re trying to achieve? It’s true for your relationship with your customers too. You can help bring them into the fold by making it as easy as possible for them to work with your business. So take a look at your operations: is it easy for your customers to find what they’re looking for, to checkout, and to receive their item?
Build the Trust
A connection is all about trust. Your customers will have doubts about your company if they’re unsure whether you’re the real deal or not. Building the trust will allow them to fully believe in and commit to your business. So how do you do this? There are multiple ways. It’s important that you’re sincere, and that you know what you’re talking about; you’ll only be ‘found out’ at some stage if you’re not. You should also take a look at your website and branding to ensure that everything is watertight. Having a low-quality digital presence, or a site that’s laden with spelling errors and the like can cause many people to have doubts. It may sound like a small thing, but it does make a difference.
You’ll have various different marketing tactics that you’re using. Some will be designed to draw new people into your business; others will be marketing that’s directed at your existing customers. Whichever group you’re trying to find success with, you’ll want to incorporate connection into your strategy. And that means that you have to make things more personal. One way to do this is to get in contact with potential customers directly, such as via their phone. You can send marketing text messages or use the Drop Cowboy Ringless Voicemail service. These types of marketing tactics are more personal and generally have a higher success rate than other, non-personal approaches.
It’s one thing to keep a close connection to your customers when everything is going well, but another thing entirely when things are going wrong. No matter how efficient your operations may be, there’ll always be times when things don’t go quite according to plan. You’ll make mistakes. A customer will be unhappy. There are two outcomes when this happens, connection-wise: you can lose it, or you can preserve it. A company isn’t judged by the small mistakes that they make, but how they respond to them. When you find yourself with an unhappy customer, do everything within your power to make things right. You may not win everyone back around, but you’ll have more successes than failures.
You’re the expert! On your website, look at compiling as much useful information as you think is necessary. Over time, you’ll develop your credentials and will become the go-to option for customers who are looking for your type of services.
You’re going to have plenty of good ideas, but it’s not as if you’re going to have all the answers. One way to improve your offerings to your customers is to gather feedback. You might find that they have plenty of good ideas that you hadn’t thought about before. Everyone likes being asked for their opinion. See what they have to say, and then look at incorporating their ideas into your operations.
Hiring the Right People
One bad employee can ruin everything. While you could be doing everything that will help build a connection with your customers, if you have a staff member that’s alienating your customers, then it won’t be long before there’s a problem. For this reason, it’s really important that you’re developing a hiring process that’ll push kind and pleasant candidates to your business.
It’s not just about putting what you want out there, and hoping that your customers feel connected to what you’re trying to achieve. There’ll be times when your customers need to get in touch with you. The question is, how easy is it for them to get in touch with you? There are some companies who make this extremely difficult, and it always frustrates customers. Be sure to list as many different methods as possible. Some people will want to reach out via social media; others will want to send an email. Some people will want to pick up the phone and call you directly. You don’t get to decide how your customers can contact you; be sure to give them as many different methods as possible.
People will (hopefully) be invested in your company. They care about what you’re doing. So don’t keep thighs a mystery! Instead, use blogs and podcasts to tell the world what you’re doing. This won’t just help to develop a connection, it’ll also help to build excitement about any projects you have in the pipeline.
Face to Face Meetings
Some businesses naturally interact with their customers directly, but for others, it’s all virtual. No matter what type of business you’re running, however, it’s recommended that you find ways to get face to face with your customers from time to time. There are many different ways that you can do this. It could involve hosting an event and inviting your loyal customers along. It could involve visiting them at their site, and getting a closer look at how you can help them. All the while, you’ll be making things more personal.
Keep Pushing Forward
Finally, remember that when it comes to keeping people connected to your company, it’s all about continuing to push forward. A connection can’t last forever if it’s not being updated. Think of the larger companies: people feel a connection and loyalty to, say, Apple, but that connection only remains intact because the company is always pushing forward and hitting new heights. If you’re going to keep people believing in your products and services, then you should show that you’re not resting on your laurels and that you’re not taking the connection you’ve developed for granted.
It really is worthwhile finding new and interesting ways to connect with your customers. As we said at the beginning of the article, it’s a move that can bring plenty of benefits, both to your company and to your customers.
Thanks for stopping by today, I hope you’ve enjoyed this post.
*This is a collaborative post