Having customers is great, and having returning customers is even better. Do you know what’s even better than that? Having customers that turn into fully-fledged raving fans of your business! When your customers turn into fans, you’ll be inundated with new customers that want to work with you thanks to the word of mouth recommendations from these people. Fans will shout from the rooftops about how much they love your business. They’ll praise you on socials, leave great reviews, and come back to you again and again.
Let’s take a look at 11 things you can do to turn your customers into fans:
1. Go Above And Beyond For Each Customer
The first thing you need to be prepared to do is to go above and beyond for each customer. Do everything you can to make sure they have had a good experience – listen to them, personalize it as best you can, and even send a follow-up email to make sure the experience has been positive on both sides. Nothing should be too much trouble for you.
2. Make The Brand Experience Amazing
Overall, you’ll need to figure out how you’re going to make the brand experience amazing. People will not just keep on coming back to you for the service or product that you provide – they come back for the overall experience. This is everything, from the packaging to the communication. By working out a way you can make this brand experience truly amazing, you’ll slowly turn customers into fans and keep them coming back for more.
3. Come Up With Your Own Brand Voice
Coming up with a brand voice is beneficial for many reasons. Providing you consider your audience and what they’re going to resonate with, you can make sure that when you interact with them, they relate to your brand and feel comfortable communicating with you. Another benefit is that your brand will be instantly recognisable across platforms. Your brand voice makes you unique and further communicates what your brand is all about. Take your time to come up with one and make sure it’s consistent.
4. Take Complaints Seriously
If you don’t take complaints from customers seriously, you’re asking for trouble. Respond promptly, and make sure you have a solid protocol for dealing with complaints. Whether people are reaching out on social media or via your emails, they won’t take kindly to being ignored. Making them feel like their issue has been sorted and then some is essential, so ensure everybody is on the same page when it comes to complaints and how to handle them.
5. Develop Your Online Presence
By having a strong online presence, you’ll attract more customers and people will see that you’re legit. People are far more likely to research a business online before working with them these days, so a strong online presence is key. Finding the right SEO company is a must if you want the best results. Once you have a strong online presence, it’s important to continue nurturing your relationships with your followers and sharing the right type of content. By actually using social media to be social and have a little sense of humor, your audience will relate to you more and come back to your page.
6. Ask For Feedback
Customers love nothing more than knowing a brand has actually listened to them and their feedback. Ask for feedback and be prepared to take it on board. If you get a comment multiple times from different customers, about the packaging, for example, changing it will likely be your best option. Don’t ask for feedback and then ignore the suggestions. Being precious about your business and the way things are now could really stunt your growth.
7. Provide Valuable Content
Your aim should be to always provide valuable content, whether you’ve created it yourself or you’re sharing the content of another business that you believe your audience will find useful. If you don’t think you have time to write high-quality content, it could be a better idea to outsource this job to somebody who can focus on it, while you get on with what you’re best at. To create high quality, shareable content, do the following:
- Have a call to action within the content – people may not share if you don’t tell them to
- Double-check for spelling mistakes and grammatical errors
- Keep it scannable with subheadings and paragraphs
- Include attractive images that help to get your point across and further break up the piece
- Make sure it’s entirely original
- Don’t make it overly complicated. Use simple words. Trying too hard to sound smart will go against you.
- Make sure your writing has humor and personality.
- Include sources if applicable.
8. Keep Customers Coming Back For More
Keep customers coming back time and time again by giving them discounts and offers. Make sure you keep things fresh and interesting.
9. Provide Something Unexpected With Their Order
How about providing something unexpected in their order to make them smile? You could include a freebie or a sample, or even just a hand-written thank you note. This sort of thing is just a small gesture but can really make their experience a positive one that they would like to repeat in the future.
10. Create A Loyalty Program
A loyalty program gives your customers further incentive to continue coming back to you. Maybe you’ll offer something free with so many purchases/stamps. Take a look at other loyalty programs and get a good idea of what you can do to create your own.
11. Stand by Your Happiness Guarantee
As a business, it’s in your best interests to ensure that customers are happy with every single interaction, transaction, and purchase. Create a happiness guarantee and make sure you stick to it no matter what. It might mean losing money in the short term, but you will create loyal fans who come back time and time again.
Obviously, one or two of these things alone is unlikely to turn customers into fans. You need to be consistent, and you need to make sure you’re always looking for ways to nurture those relationships and keep people coming back. Remember, it isn’t just about the hard sell: you have to actually want to help people, and it’ll show!
Thanks for stopping by today, I hope you’ve enjoyed this post.