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Blogging can be tough. Unless you have a topic that is giving you an infinite amount of content to write about, you’re probably going to run out of ideas sooner or later and you might start running into a creative wall. I know this has happened to me!
It can spell the death of an otherwise informative and interesting blog, and it’s one of the things that writers fear the most when they turn their blogs from a hobby into a full-time job. Sadly, many writers try to get around the problem of a creative block by using questionable tactics. For instance, they might decide to repurpose an old post and disguise it as a new one, or they might hire third-party ghostwriters to make content for their blog.
While these are perfectly acceptable, it doesn’t add interesting and creative content (most of the time). Thankfully, there are ways to rekindle that creative mind of yours if you’re being faced with a stale blog.
With a little tinkering, creative thinking and a lot of hard work, you could revive a stale blog in just under a week with the following tips.
Gaining a new audience
One of the first things you should consider is your audience. Perhaps the direction of your blog has changed since you first started writing and, as a result, your original audience and long since disappeared. Perhaps your original audience wasn’t your intended one in the first place and you decided to stray off what was popular to follow your passions, only to end up with fewer readers and less exposure. This is when rethinking your audience becomes vital.
First of all, take a good look at your blog and try to determine if you’re following your passions or writing about something for the sake of getting views. Next, take a look at the type of people who are commenting on your blogs or try to get a good sense of where your blog is headed towards. If you think you’ve lost direction, then you might be attracting readers who aren’t your intended audience and you might have some issues with traffic because your website is being advertised to the wrong people.
To remedy this issue, consider formulating a plan. Take a good look at the subject you’re writing about and try to narrow it down so that you don’t stray from your original subject material again. Make sure that you’re advertising and mentioning your blog in the correct communities, and ensure that you have the right people followed on Twitter for maximum exposure.
With a new audience, you’ll gain a renewed sense of purpose and the comments and questions will start flowing in like they used to. Part of the fun in writing a blog is communicating with your readers and building friendships, so take that into consideration when you’re attempting to revive a stale blog and make sure you’re putting in an effort to retain that audience.
Another great way to gain a boost of readers is to consider using a third-party promotional service. For instance, Digitalico search marketing services make search engine optimisation easy for bloggers and businesses alike. Not only will you attract an audience that has some kind of relationship with your subject material, they’ll also help you promote your blog on a variety of different platforms to increase your exposure and grow your reader base.
Branch out into new media
Unless you have a creative mind with a lot of writing experience, you’ll probably find yourself using the same words, talking about the same subjects and even repeating yourself. If you branch out into other forms of media, you could attract a wider audience and actually reuse old content by repurposing it as something else. For instance, it’s not uncommon for bloggers to create podcasts with their fellow blogging friends or industry figureheads. Weekly shows are fairly common and usually recorded over Skype or broadcasted live to audiences. They are then saved and posted onto a blog once the show has concluded.
Podcasts are a fantastic addition to any blog because they allow you to speak your mind instead of just typing out your thoughts. Depending on where you share these blogs, they could attract more readers because you’re diversifying the types of media you use. If you’re comfortable using podcasts, then you might also enjoy using YouTube. There are many top YouTubers that also have blogs where they write about their thoughts, commentate or amend their videos, and some content creators even cover separate topics on different forms of media and encourage their fans to check out both.
Editing podcasts and producing videos require different skills, but it’s not hard to get a basic grasp of those skills and there are many free tools and tutorials that will give you a hand on how to get started.
Change your style of writing
Writers are creative people and they’re always looking for new ways to get their point across or engage viewers with their work. This is why it’s important to branch out and occasionally change your style of writing in order to attract new viewers, interest old ones, and give yourself something fun to work on. For instance, many people write their blogs naturally in the first person because it’s a representation of how you would speak to the readers. However, you can change this in a couple of blogs by writing a third-person story about events you encountered.
Let’s use an example. Imagine you want to write a captivating blog post about a horrible product that was recommended to you by a friend or a fellow blogger. Instead of using the words “I” in sentences like “I went to the store and reluctantly bought”, you could turn it into a fun and interesting story by using a third-person perspective and a bit of creativity. The previous example could be turned into “So the fool walked into the store thanks to a friend’s recommendation and bought”. You can see how it creates a more interesting narrative by having the readers follow this fictional character that actually represents the blogger themselves. Story writing is far more entertaining than just a simple recount of events that happened, and it also demands creativity, making it a fun activity for you to do. It’s also much easier for readers to remember a story when they associate the event with names, experiences and feelings of the character.
There is also the concept of transitional paragraphs. As a blogger, you should be writing to engage your viewers and entertain them with well-written content. However, there are times when you’ll be listing facts and sharing personal experiences which could make the blog feel more like a diary or a report than a creative piece of writing. As a result, the article can be difficult to follow when you’re being given fact after fact. This is when you should be using transition paragraphs. For instance, if you’re listing a lot of facts about a particular product, then the next paragraph could be a transitional one that details your experiences or thoughts about the facts.
Let’s use an example. Imagine you’re reviewing a phone and you have a paragraph that lists all of the specifications. The next paragraph needs to be more creative to break up the monotony, so you could talk about what you think of the specs, how it relates to last year’s model or the competitor, and what it could mean for the future or how the phone performs. Transitions are a great way to break up long paragraphs of necessary text, where you can inject your thoughts, your ideas and your own personality into the writing.
I hope some of these pointers will help you along in your blogging journey.
Thanks for stopping by.