If you love Korean skincare (or you are just curious about what all the hype is about), you have probably seen ANUA popping up everywhere lately. The brand is all about gentle but effective formulas, and Sephora UK has a really nice selection that makes it easy to build a routine without feeling overwhelmed.
ANUA is big on natural ingredients and gentle, effective formulas that support overall skin health. If you are the type who scans the ingredient list before buying, you will like the vibe here: calming active ingredients, not scary, harsh ones.

In this post, I am going to walk you through every ANUA product currently listed on Sephora UK, what each one is for, and who I think it suits best. As always, skincare is personal, so take this as a friendly guide rather than a strict set of rules.
*Ad| Affiliate links in this post.
Quick note before we start
If you have very sensitive skin, are pregnant, breastfeeding, or you are using prescription skincare, it is always worth patch testing and checking with a professional if you are unsure.
If you have reactive skin, go slow. One new product at a time makes it much easier to find your perfect match.
The ANUA products at Sephora UK (and what they do)
ANUA Heartleaf Pore Control Cleansing Oil (200ml)
This is your first cleanse style product, designed to melt away makeup, SPF, and the day in general. It is made with heartleaf extract, which is great for keeping things calm and supporting healthy skin, especially if you get clogged pores from excess oil.

Cleansing oils are brilliant if you wear sunscreen daily (you should) or if you find that regular cleansers leave you feeling like you still have a bit of residue on your skin.
Best for: Makeup wearers, SPF lovers, anyone who wants a thorough but gentle cleanse.
How I would use it: Massage onto dry skin, add a little water to emulsify, then rinse and follow with a water-based cleanser.
Heartleaf Quercetinol Pore Deep Cleansing Foam (150ml)
This is the second cleanse step, a foaming cleanser that focuses on calming while also helping keep pores feeling fresh and clean. If you love that squeaky clean feeling, this might be your thing, but ideally your skin should feel comfortable after cleansing, not tight.

Also handy if you are trying to keep on top of shine, sebum production, and that end of day greasy feeling.
Best for: Combination to oily skin, anyone who wants a deeper clean after an oil cleanser.
How I would use it: A small amount is usually enough. Work it into a lather, cleanse, rinse, then move straight on to toner.
Heartleaf 77% Soothing Toner (250ml)
This is one of those toners that people reach for when their skin is feeling a bit stressed. A soothing toner can be such a simple way to add hydration and comfort, especially if you are dealing with redness or you have been a little too enthusiastic with actives.

Best for: Sensitive skin, redness prone skin, anyone who wants a gentle hydrating layer.
How I would use it: Pat in with hands or use a cotton pad if you prefer, morning and night.
Rice 70 Glow Milky Toner (250ml)
If you love that soft, glowy, hydrated look, a milky toner is such a nice step. This one is designed to smooth, even, and hydrate, which makes it a lovely option if your skin can look a bit dull or you want that healthy bounce.

Best for: Normal to dry skin, dullness, anyone who wants a glow boost without feeling greasy.
How I would use it: Pat in after cleansing. You can also do a second layer if your skin drinks it up.
Heartleaf 77% Clear Pad (70 pads)
Toner pads are such an easy option when you want quick skincare that still feels like you are doing something. These are designed to soothe and exfoliate, so they can help with texture and congestion while still being gentle.

These clear pad style toner pads can work for lots of skin types too, including dry skin, as long as you follow with something hydrating.
Best for: Busy mornings, textured skin, and anyone who likes a swipe-and-go step.
How I would use it: Swipe over clean skin, avoid the eye area, then follow with toner or serum depending on your routine.
Azelaic 10 Hyaluron Redness Soothing Pad (230ml)
These pads are all about targeted relief, especially if you are dealing with redness. Azelaic acid is one of those ingredients that can be really helpful for uneven tone and redness prone skin, and pairing it with hydration is always a good idea.

Best for: Redness, uneven tone, skin that needs calming but still wants results.
How I would use it: Start slowly, a few times a week, then build up if your skin is happy.
Niacinamide 5 Txa Brightening Pad (210ml)
If you are trying to tackle dullness or the look of dark spots, this is the pad option in the range. Niacinamide is a classic for supporting the skin barrier and improving the look of uneven tone, and this one is positioned as an evening and brightening step.

If you would rather use a serum for this job, you could treat the Niacinamide + TXA serum as your dark spot correcting serum step instead.
Best for: Dullness, uneven tone, dark spot concerns.
How I would use it: Use on clean skin, then follow with hydrating layers to keep your skin comfortable.
PDRN 100 Hyaluronic Acid Glow Pad (180ml)
These pads are designed to improve hydration and radiance, so think of them as a glow and plump step. If your skin is feeling a bit flat or dehydrated, a hydrating pad can be a really easy way to add that first layer of moisture.

Best for: Dehydrated skin, anyone chasing that glass skin glow.
How I would use it: Press and pat rather than aggressively swiping, especially if your skin is sensitive.
Azelaic Acid 10 Hyaluron Redness Soothing Serum (30ml)
This is the serum version of the redness soothing idea, designed to calm and hydrate. Serums like this can be a great choice if you want something you can use consistently without feeling like you are stripping your skin.

Best for: Redness, sensitivity, uneven tone.
How I would use it: After toner, before moisturiser. Start every other night if you are new to azelaic acid.
Niacinamide 10% + TXA 4% Serum (30ml)
This is the stronger serum option for brightening and improving the look of skin tone. If you are dealing with dullness or you want to support a more even looking complexion, this is the one that stands out.
If you are specifically looking for an anua niacinamide product, this is the obvious niacinamide serum in the range, and it is a good option if dark spots are one of your main concerns.

Best for: Uneven tone, dullness, dark spot concerns.
How I would use it: Start a few nights a week, then increase as tolerated. Keep the rest of your routine simple and hydrating.
Vita 10 Porestrix Brightening Serum (20ml)
This one is positioned as a pore refining and brightening serum. If you are someone who feels like your pores look more noticeable when your skin is dehydrated or congested, a targeted serum can be a helpful addition.

Best for: Visible pores, texture, skin that needs refining plus hydration.
How I would use it: Apply after toner, then follow with moisturiser. If you are using multiple serums, keep it to one treatment serum per routine to avoid overdoing it.
3 Ceramide Panthenol Moisture Barrier Cream (100ml)
A barrier cream is one of those products that can quietly transform a routine. Ceramides and panthenol are both ingredients that support comfort and help your skin feel calmer, especially if you are prone to redness.

Quick heads up: there is not a ceramide hydrating barrier serum in this Sephora UK line up, but this cream gives that same cosy barrier support and gentle nourishment.
Best for: Dry or sensitive skin, barrier support, anyone using actives who needs a comfort step.
How I would use it: As your main moisturiser, morning and night. You can also use a thicker layer at night if your skin is feeling dry.
PDRN Hyaluronic Acid 100 Moisture Cream (60ml)
This is the moisturiser in the PDRN line, designed to hydrate and restore. If you love a plump, bouncy finish, this could be a great option, especially if your skin is feeling dehydrated.

Best for: Dehydration, skin that wants a juicy, moisturised look.
How I would use it: After serum, seal everything in. Great at night, and also works in the morning if it sits well under SPF.
Zero-Cast Moisturizing Finish Sunscreen (50ml)
A good sunscreen is the most important step in any routine, and I love that this one is described as a moisturising finish with zero cast. That is especially helpful if you have ever struggled with that chalky look some SPFs can leave behind.

Best for: Everyday wear, anyone who wants hydration plus protection.
How I would use it: As the final step in your morning routine, and reapply if you are out and about.
Rice 70 Glow Collagen Mask (38g)
This is a glow focused mask designed to improve hydration and elasticity. Masks like this are perfect when you want your skin to look a bit more alive, whether that is for an event or just because you fancy a pamper night.

Best for: Dullness, dehydration, when your skin needs a quick pick me up.
How I would use it: On clean skin, then follow with moisturiser to lock in the hydration.
PDRN Hyaluronic Acid Capsule 100 Serum (30ml)
This is the hero serum in the PDRN line, designed to hydrate and restore. If you are chasing that plump, hydrated, glass skin effect, this is the one that feels like the centrepiece of the range.

Best for: Dehydrated skin, anyone wanting a bouncy, radiant finish.
How I would use it: After toner, before moisturiser, morning or night.
PDRN Hyaluronic Acid Capsule 100 Serum Mask (10 pieces)
If you love sheet masks, this is the PDRN line in a mask format, designed for deep hydration and firmness. These are great for those moments when your skin feels a bit tired and you want to look more refreshed quickly.

Best for: Dehydration, pre-event skin prep, a weekly treat.
How I would use it: Once or twice a week, then follow with moisturiser.
A simple way to build an ANUA skincare routine
If you are not sure where to start, here are a few easy combinations.
For a calm, balanced routine
- Heartleaf Pore Control Cleansing Oil
- Heartleaf Quercetinol Pore Deep Cleansing Foam
- Heartleaf 77% Soothing Toner
- Azelaic Acid 10 Hyaluron Redness Soothing Serum
- 3 Ceramide Panthenol Moisture Barrier Cream
- Zero-Cast Moisturizing Finish Sunscreen (morning)
For glow and hydration
- Cleanser of choice
- Rice 70 Glow Milky Toner
- PDRN Hyaluronic Acid Capsule 100 Serum
- PDRN Hyaluronic Acid 100 Moisture Cream
- Zero-Cast Moisturizing Finish Sunscreen (morning)
Final thoughts
What I like about ANUA is that the range feels very mix and match. You can keep it simple with a cleanser, toner, moisturiser, and SPF, or you can add a targeted serum or pads depending on what your skin is doing right now.
Sephora sometimes brings out minis too, so keep an eye out if you want a convenient travel size. And if you are comparing brands, ANUA often gets mentioned in the same breath as Beauty of Joseon (both are popular Korean skincare products). Right now, Sephora UK is not listing anua rice or anua peach products, but I will happily update this guide if they pop up.
The goal is simple: effective care that leaves you with a healthy glow.
If you want to shop the full selection, you can find the ANUA range on Sephora UK.
Have you tried anything from ANUA yet? I would love to know what you picked up and how you got on with it.
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