Nowadays, we talk a lot about the importance of personalisation in business. From personalised emails to targeted ads and beyond, these techniques all offer fantastic ways to ensure a brand stands out. But did you know that many kid-friendly brands have been using this technique for decades?
Across everything from lunch boxes and bottles to headbands, kid-friendly brands noticed the power of personalisation long before the rest of the business world caught up. But why exactly was kiddy-centric branding so ahead of the curve?
Well, in a lot of ways, personalisation provides everything a kid could want, from recognition to a simple sense of excitement. But the power of personalisation in kid-friendly products goes even deeper than that. In this article, we’ll consider personalisation benefits and why it’s still one of the best tools for appealing to children today.
1. Immediate Appeal
Remember the feeling of being a child in a toyshop? There are so many products demanding your attention that it can be impossible to know where to start. But, if a toy has your name on it, then it can seem like a pretty good bet. After all, at that age, few things hold a more immediate appeal than this kind of personal connection to a product.
Hence, personalisation can get young consumers immediately onside. And, in a business world of bright colours, cute designs, and endless fun, it could be the best way to get your products seen.
2. Adding Relevance to Key Moments
When you’re making an item for children, there’s every chance that it’ll accompany them through their formative experiences. A water bottle could go with them for their first day of school, while a rucksack or passport holder could accompany them on their first ever experience abroad. These are major moments in that child’s life, and personalisation could add even more relevance to those moments and the memories that stem from them.
This is especially true with products like personalised passport holders, which the child could then keep in a memory box for the rest of their lives. Equally, they may have pictures of themselves holding that branded water bottle on their first day of school, securing a memory that they’ll never forget. This makes personalised products not only appealing but also valuable in a deeper, transformative sense.
3. Ensuring An Educational Element
For younger children, personalised products also add an educational element. This is especially true in terms of personalised books, which can encourage children to read and also recognise themselves in stories.
But any branded product holds educational benefits to some extent, because it requires reading and letter recognition. This is especially true of personalised products across a range, which will be ordered alphabetically on the shelf. Sifting through those options will see children interacting with literacy in a brand new way, without even realising they’re doing so.
If you’ve ever doubted the power of personalisation for kid-friendly brands, then let these possibilities be the proof you need to put those questions to bed!