Convenience for your customers is all you should ever want to achieve. Because without it, you should know that all you’re going to have on your hands is a lifetime of stress and failure. But we also know that you just can’t spend all of your time thinking about your customers, and you most definitely can’t spend your time dealing with all of their problems, because nine times out of ten their concerns are irrational.
It’s no secret that customers love to complain, and some absolutely love to make it their mission to find anything wrong with your company or the way that you’re dealing with them. So although you might not be able to, and you might not want to, spend your time dealing with the problems they create, you can spend some time making sure that the problems they create are minimal.
To do that, you’re going to have to add some convenience to your customers’ life, which is also going to be great for you. There are plenty of ways that you can do it, and so many that we know people are actually ignoring. So keep on reading, and see how you can add a bit of convenience for your customers.
Give Them Different Access Routes
This is one of the biggest things that you need to think about, because you will no doubt have customers who have their own preferences as to how they would like to order through you, and if you’re only an online business for example, then your website might just not cut it for some people. So the first thing you could think about, is creating an app that’s going to benefit both you, and your customers.
Apps really are the way forward, because pretty much everyone who is online shopping right now, is doing it through their smartphones. And we all know how temperamental some websites can be when you’re trying to shop through your smartphone, and when the right app is created, all of this will melt away. So contacting the right mobile app development company, sharing your vision with them, and pricing the whole thing up, should definitely be your next move if you haven’t done it already.
Creating an app is really bringing your business into the 21st century, as well as making things so much easier for your business and customers. You also need to think about making your website more compatible for those who are searching through the web, making sure that it is the best it can possibly be. From making sure it’s bug-free, to ensuring that you have the right layout, we definitely think you should be focusing on this side of your business and the usability of it all if you really want to make sure that your profit stays high!
Straighten Out Customer Service
Customer service is something that definitely needs to be focused on every once in a while because this is no doubt where the most inconvenience is caused by your customers. But like we said in the opening section, their concerns are sometimes so irrational, so how are you meant to behave in that situation? Well, despite all of your urges, if a customer is really not backing down over an issue, you have to adopt the mantra that the customer is always right, and you have to offer some sort of compensation to make sure the trouble goes away. If not, your customers are only going to spread the bad word, you’ll be losing people left, right, and center, and the last thing you want to deal with is a bad customer service reputation.
So think about how this can all be minimised by straightening out your customer service. All you have to do is constantly train the people that you have working for you, in how to deal with customers. It might even be worth sending them on annual courses, just to make sure you’re delivering the right level.
You could also build a reward system, meaning that those who deal with customers the best get bonuses and other incentives, as well as those who are able to deal with customer problems without any issue. That way your staff is motivated to always deliver the best level of customer service.
The Perfect Complaints System
So you already know that complaints are going to happen, and you might even go through stages where they happen thick and fast, and knowing how to deal with them is so important. But one thing you always need to have in place, especially as your company grows and you have more people working for you, is a good complaints system.
There will be times where an issue just can’t be resolved, and something so bad will happen to warrant the customer wanting to go through a complaints system. Now if you run a store or a big office, this is so important. Not only does it give you a chance to resolve the customer issue, and have a way of tracking all of the issues that might be happening, you also have a way of seeing where the issue is coming from.
You might notice a pattern that customers are complaining about a certain employee, or a certain issue they’re having across the board. This allows you to iron issues out, and stay on top of anything that might be happening. It also helps your customers to feel like their voice is being heard!
Better Ordering Processes
Bettering the ordering process is the last tip we have on the list, but we know it’s a good one. This is going to bring a lot of convenience to your customers, especially if your ordering process is a little bit clunky. What you need to do, is contact a web developer who can help you straighten it out. All you have to do is use the system, test it with a sample of users, and keep tweaking it until you think it’s perfect. Ask your customers what they think can be improved, and you’ll have something really good to go off!
Thanks for stopping by today, I hope you’ve found this post useful.
*This is a collaborative post