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A brand new year is a brilliant time to upgrade and improve the various aspects of your blog, such as website hosting and your efforts with SEO. So, with January almost over already, discover these five ways to optimise your blog’s performance and get cracking!
No matter how well-written your content is, how efficiently designed your website is, or if you have an abundance of visitors every month, there’s always room for improvement when it comes to blogging. Many bloggers use the New Year as a time to reflect on their blog’s progress and set goals for the coming months. An essential part of this process is to establish the areas of your site that can be refined and making the necessary changes as soon as possible.
In this post, we’ll highlight a few of the ways you can improve your blog’s aesthetic, content, and even your ability to market your site successfully.
- Up Your Writing Game
The content you write — whether it’s blog posts or necessary copy for other pages — is the bread and butter of your website. This may sound obvious, but it’s easy to be distracted by how your site looks and making that the only priority. Many just get into the habit of writing for the sake of writing, which can lead to you publishing lower-quality posts.
If you feel that your content has been lacking recently in regards to quality or topic ideas, now’s the time to up your game. Although you do need to upload posts on a regular basis, that doesn’t mean that you overdo it and sacrifice quality. Writing posts that you have a genuine interest in, in-depth research of topics, and seeking inspiration from other bloggers are all fantastic ways to improve your blog’s content and help you to engage more readers.
- Get to Grips with SEO
As someone who spends plenty of time online writing and researching (always do your research!) blog posts, there’s no doubt you will have stumbled upon the term ‘SEO’. This stands for Search Engine Optimisation and relates to the various techniques you can apply to your blog to make rank higher on search engines. Doing so will significantly increase your chances of gaining more readers and a more substantial following.
There’s a wide range of methods you use to improve your website’s SEO. Two excellent examples are backlinks and keywords, both of which require minimal knowledge of SEO and can be applied to your blog today. Backlinks are links to high-authority websites added to your posts to support aspects of the topic such as quotes and statistics. This shows search engines that your site is a relevant and reliable source of information, and therefore improves your SEO.
Keywords are words and phrases that people enter when entering a search into search engines like Google. Establish some keywords that relate to your blog and you believe you can rank highly for, then use these keywords throughout your content. This will give you a huge boost for your SEO. You’ll have a much better chance of ranking highly for less common keywords, because fewer people will focus on these, so keep that in mind.
- Is Your Design as Efficient as it Can Be?
First impressions are crucial, not just from a person-to-person standpoint, but also in regards to our opinion of products, services, and even websites. So, for this reason, it makes sense to make sure the design is appealing and professional, but more importantly, it needs to be efficient and user-friendly.
This means that your site should be simple to navigate, which can be achieved by making sure your menu is easy to follow, works efficiently and that it’s positioned in plain sight. It’s also beneficial to have a contact page, especially if you’re hoping to collaborate with people on projects or make money via advertising and sponsored posts.
- Upgrade Your Web Hosting Service
Another vital aspect of having an efficient, user-friendly blog is website performance — and one of the major contributing factors of this is website hosting services. Purchasing web hosting gives you the necessary bandwidth and web space to create and maintain a website. It’s common for people to choose the cheapest service and concentrate on designing and writing their blog, but this can become a problem later on.
Shared hosting is often the first choice for new website owners, because it’s the cheapest. But sharing a server and its resources with other people means that your site will take longer to load, and you run the risk of cyber-security issues if another site is corrupt.
The internet is faster than ever, so naturally, we expect websites to load rapidly, which means patience is minimal if a site is slow. If your blog takes a long time to load or you experience unexpected downtime, then you’re instantly reducing your potential readership. Upgrading your service to VPS servers (virtual private server) provides you with your own server resources, massively improving your website’s performance.
- Make the Most of Social Media
The internet has completely changed many of the aspects of everyday life and revolutionised the business world. There are over a billion websites online right now, and it’s safe to say that social media sites such as Facebook and Twitter are among the most popular. The original purpose of these sites was to give people an efficient and accessible way to socialise with friends, but they evolved into a powerful marketing tool.
It’s for this reason that your favourite businesses and brands will all have an active social media presence (well, they should have anyway). Not only does it allow them to market themselves to a global audience of potential customers, but it’s also absolutely free! As a blogger, you should always be taking advantage of social media.
Sharing your posts on multiple social media sites is an ideal way of finding new readers, rather than waiting for them to stumble upon your site. So, when your next blog post is written and published, write a status on Facebook, tweet, post it on Instagram, and pin it on Pinterest. Cover all bases for maximum exposure.
I hope you have found this post useful to improve your blog this year and thanks for stopping by today.
If you enjoyed this post you may like to catch up on my blogging goals for 2018.
*This is a collaborative post