How Authors Can Use Video to Engage with Readers

Today we have a wonderful guest post from the author Dane Cobain. He tells us how authors can use video to engage with readers. It’s a great informative post and has given me a few ideas about vlogging.

Over to your Dane

Hi, folks! My name’s Dane Cobain and I’m an independent author from the United Kingdom. I’m here today to talk to you about how authors can use video to stay up-to-date with their readers, and perhaps even to sell a few books along the way.

Video is a fantastic tool to help to bring you to life in the eyes of your readers, and thanks to the proliferation of sites like YouTube and Vimeo, as well as the fact that Facebook is placing ever more importance on video content, you can be sure that there’s an audience out there just ready and waiting. In fact, I always upload videos to Facebook and YouTube simultaneously, these days, and I usually find that they perform best on Facebook.

So without further ado, here are five ways that you can use video to engage with your readers:

#1: Book trailers

If you’re a keen reader yourself then you’ve probably already seen a book trailer somewhere or another. There’s no real rule for creating a book trailer, but it’s a good idea to keep it to around a minute long and to use it to convey what your book is about, as well as a sense of feeling. That can be shared on Facebook and YouTube to help to promote your new releases.

#2: Live broadcasts

You can broadcast live on YouTube by holding a hangout on Google+, and Facebook recently launched its own live video functionality that enables you to broadcast live from your Facebook page. Writers have a great opportunity to use this in creative ways – for example, hosting live bedtime readings if they’re a children’s author, or hosting Q&As and other interactive sessions. Some writers have even combined Facebook Live with event pages to host online book launches.

How authors can engage with readers using video

#3: Weekly updates

This is something that’s been working well for me. Every week, I upload a weekly writing update video that follows a set formula and is designed to keep my followers up-to-date with what’s happening whilst simultaneously showcasing some recent reviews of my work and my poetry. Any writer can do this, even if they just shoot it on an iPhone.

#4: Vlogging

Set up a camera and film yourself talking about something that you’re passionate about, whether it’s the books that you read or a particular aspect of the publishing industry that you want to talk about. Share them on Facebook and YouTube so that people can learn more about what makes you tick. It could even go full circle – some YouTubers have found success through YouTube and landed a publishing deal because of it.

#5: Events

Be sure to capture footage from any events that you attend, whether you’re speaking at them or not. Live performances are always good to share, but it’s equally a good idea to shoot some footage and to stitch it all together so that people can get a feel for what the event was like. If nothing else, it’s a good way to pick up shares from other attendees!

So there you are – these are five different ways that authors can use video to engage with their visitors. But in the end, there are virtually infinite opportunities for writers to use video, and it’s always interesting to see what people are doing.

What are the best uses of video that you’ve seen from other authors? Let me know what you think!

Thanks Dane.

I have wanted to try vlogging book reviews for a while. It’s a completely different way to the traditional writing a book review. One to put on my to-do list I think!

If you are interested in reading some of Dane’s work the links above will take you to his books on Amazon.

rachelbustin.com

*Please note I’m a part of the Amazon affiliate scheme so if you buy, I do receive a little back. Thanks if you do x

 

 

3 Comments

  1. September 8, 2016 / 9:13 pm

    I think these are some awesome tips!! I LOVE blogging so much, but I’ve seen the type of interaction many YouTubers get, simply because video is extremely engaging. However, I just haven’t been able to be consistent in my videos, because I just don’t enjoy it that much. We do go on many family adventures though (like gem mining, to the zoo, etc.), and I think this would be a great opportunity to whip out a live feed. Thanks so much for sharing!

    • Rachel
      September 8, 2016 / 9:26 pm

      I’m glad you like the post. Thanks for stopping by xx

  2. August 28, 2016 / 2:25 pm

    This is really interesting, and useful to anyone thinking of promoting their business through video, not just authors 🙂 Thanks!

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